Templates

Reusable writing structures for Dalayon docs and reporting work.

CRO Hypothesis

Because [evidence], we believe [change] for [audience/page] will improve [primary metric].
We will know it worked if [success threshold] without harming [guard-rail metric].

Test Summary

Test:
Dates:
Page or flow:
Primary metric:
Guard-rail metrics:
Control:
Variant:
Result:
Decision:
Next action:
Notes:

Direct Rollout Measurement Plan

Change:
Reason for direct rollout:
Go-live date:
Baseline window:
Post-launch read window:
Primary metric:
Guard-rail metrics:
Excluded periods:
Decision owner:

Client Report Update

Period:
Headline:
What changed:
What improved:
What worsened:
Likely drivers:
Recommended actions:
Open questions:

QA Sign-Off

Change:
Preview URL:
Checked pages:
Mobile:
Desktop:
Cart:
Checkout entry:
Tracking:
Performance guard-rails:
Known caveats:
Approver:
Rollback path: