CRO Data Practice

Use this practice to prepare reliable evidence before Data & Strategy turns it into a campaign decision. Readiness confirms the tools exist. Data Practice defines how evidence is gathered, validated, analyzed, and handed over.

Choose the correct path

Layer	Cadence	Purpose	Output
Client CRO Readiness	Once at kickoff	Confirm access and instrumentation	Signed readiness record
Initial Baseline	Once after readiness	Build the durable historical dataset and source register	Client baseline pack
Campaign Refresh & Analysis	Before each later campaign	Refresh current evidence and identify the strongest supported leak	Campaign evidence pack
Data & Strategy	Every campaign	Choose the question, angle, hypothesis, and measurement plan	Approved design brief

First campaign

Complete Client CRO Readiness, build the Initial Baseline, then continue directly to Data & Strategy. Do not run a duplicate Campaign Refresh immediately after a newly completed baseline when its evidence window is still current.

Build the Initial Baseline

Later campaigns

After Evaluation & Decision closes a campaign, run Campaign Refresh & Analysis. It updates the current evidence without rebuilding the full client baseline, then hands one evidence pack to Data & Strategy.

Refresh data for the next campaign